Kampagnen Reporting …
"Welche Werbekampagnen sind Ihnen in letzter Zeit besonders aufgefallen?""Welche sonst noch?"Anschliessend wird die ungeholfene Erinnerung ( unaided recall) überprüft.
de.mimi.huN Campaign Reporting …
"What are you advertising campaigns particularly noticed lately " "What else yet " Is then checked the ungeholfene memory (unaided recall).
de.mimi.huist.
Man unterscheidet dabei nach "aktiver" (Ermittlung ohne AIDED RECALL) und "passiver Bekanntheit" (Ermittlung mit UNAIDED RECALL).
de.mimi.hu.
A distinction is made for "active" (without identifying AIDED RECALL) and "passive awareness" (identifying with the unaided RECALL).
de.mimi.huRecall Erinnerung an eine Werbekampagne ( auch Ad Awareness ).
Die Abfrage kann gestützt (Aided Recall, mit Hilfestellung, zum Beispiel durch Vorlage von Markennamen) und ungestützt (Unaided Recall, ohne Hilfestellung) erfolgen.
Recognition…
de.mimi.huRecall Memory of an advertising campaign ( and ad awareness ).
The query can be supported (Aided Recall, with assistance, for example by submitting Brand Name n) and unsupported (Unaided Recall, without assistance) take place.
Recognition…
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