Wenyan Zhou ( 1987 geboren ) studierte Electronic Commerce an der Zhongnan University of Economics and Law mit dem Schwerpunkt Kundenverhalten in zweiseitigen Märkten ( mit der bekanntesten Online Plattform in China, Alibaba ).
In Ihrer Masterarbeit mit dem Titel "Opportunistic Claiming Behavior in Two-sided Market," beschäftigte sie sich mit der Problematik unethischen Konsumverhaltens von Kunden und entwickelte Ansätze um das Dilemma des Garantiemissbrauchs zu lösen.
www.emarkets.tu-darmstadt.deWenyan Zhou ( born in 1987 ) studied Electronic Commerce at Zhongnan University of Economics and Law, with a focus on consumer behaviors in two-sided markets ( the most famous online platform in China, named Alibaba ).
In her master thesis, entitled "Opportunistic Claiming Behavior in Two-sided Market," she found the mechanism of consumers’ unethical behavior decision and also some suggestions to relief the dilemma of abusing service guarantee.
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