Doing their own surveying, then a real pioneering achievement, made the resulting maps very popular : at that time no other maps were as accurate and reliable.
From 1950 the first ‘Shell Autoatlas Deutschland’ became the most important companion for German motorists and to a large extent became the model for generations of atlases.
Surveying and exploring became the guiding principle of the company’s development, both for maps as well as later for travel guides.
www.mairdumont.comSo genau und zuverlässig waren keine anderen zu dieser Zeit.
Der erste „Shell Autoatlas Deutschland“ entwickelte sich ab 1950 zum wichtigsten Begleiter deutscher Autofahrer und wurde weitgehend zum Vorbild ganzer Atlasgenerationen.
Das eigene Erkunden wurde zur Richtschnur der Verlagsentwicklung, sowohl für Karten wie auch später für Reiseführer.
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