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Butterkreme
damage to somebody's [public] image
Image·scha·den [ˈɪmɪtʃ-] СЪЩ м
Imageschaden
PONS OpenDict

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едноезични примери (не са проверени от PONS редакцията)
Das Verhalten der Vertreter von Opposition und NGOs hatte im Ergebnis zu einem beträchtlichen Imageschaden der russischen Opposition geführt.
de.wikipedia.org
Außerdem reduzieren sie Imageschäden, die entstehen würden, wenn sie die Mitarbeiter direkt und unvorbereitet auf den Arbeitsmarkt entlassen würden.
de.wikipedia.org
Ein Imageschaden, unter dem die Landrasse bis heute leidet.
de.wikipedia.org
Dieser Namenswechsel war aufgrund von Imageschäden nach einem Korruptionsskandal notwendig geworden.
de.wikipedia.org
Um den Imageschaden wieder auszugleichen, wurden zwei neue, größere, sicherere und schnellere Schiffe bei der Werft von Harland & Wolff geordert.
de.wikipedia.org
Примери от интернет (не са проверени от PONS редакцията)
[...]
Nicht nur wegen der Umsatzeinbußen investiert das Unternehmen jährlich zwei bis drei Millionen Euro in den Schutz eigener Rechte, sondern auch wegen der Imageschäden.
[...]
www.hansgrohe.com
[...]
The company invests two to three million euros a year in protecting its own rights, not only due to the lost revenue, but also due to damage to the company image.
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[...]
Ganze Stationen können über Monate ausfallen ? vom Imageschaden ganz zu schweigen.
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minimax.de
[...]
Entire stations can be out of operation for months, not to mention damage to the institution’s image.
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[...]
In manchen Fällen tut der Imageschaden ein Übriges.
www.iabg.de
[...]
In some cases, damage to a company s image also has a detrimental effect.
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Sie vermeiden kostspielige Rückrufaktionen und mögliche Imageschäden.
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www.currenta.de
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You avoid expensive recall actions and possible damage to your image.
[...]
[...]
Die Fälschungen bescheren uns einen enormen Imageschaden.
[...]
oneco.biofach.de
[...]
Cases of fraud do huge damage to our image.
[...]

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Дефиниция на "Imageschaden" в едноезичните немски речници