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Werbegag СЪЩ м
1. Werbegag (witzige Idee):
Werbegag
2. Werbegag (witziger Gegenstand):
Werbegag
PONS OpenDict

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едноезични примери (не са проверени от PONS редакцията)
Anschließend blieb der Sockel wieder ungenutzt, bis auf einige, teilweise ungenehmigte Werbegags von Unternehmen.
de.wikipedia.org
Erst nach fast drei Jahrzehnten stellte sich heraus, dass es ein Werbegag war.
de.wikipedia.org
Organisiert als Werbegag vom Festival-Radiosender, mussten ursprünglich 25 kurze Runden zurückgelegt werden.
de.wikipedia.org
Jedoch konnte nicht eindeutig bewiesen werden, ob die Videos tatsächlich der Wahrheit entsprechen oder nur einen fiktionellen Werbegag darstellen würden.
de.wikipedia.org
Hierzu kam es allerdings nicht, denn die Aktion entpuppte sich nach Angaben des Spiegels (17/1991) als ein „Werbegag“.
de.wikipedia.org